The Choosing Wisely at Island Health Patient Centred Public Awareness Campaign is expanding and we’re inviting physicians and nurse practitioners to join us in co-developing new messaging that includes sustainability in healthcare.
This next phase of the campaign will explore low-value lab-testing and medication prescribing, helping to increase public awareness of tests that may not be necessary, communicate the importance of prescribing that aligns with patient goals, and introduce a planetary health lens to the conversation. We’ll be working together to create patient-facing messaging that supports mindful, informed healthcare decisions and highlights the broader impact of overuse.
Opportunity Details:
We are seeking providers to:
- Review Choosing Wisely Canada lab and pharmacy recommendations (materials provided).
- Help identify recommendations that would benefit from public education.
- Provide clinical insight into how we communicate these topics to the public—what's important, what's misunderstood, and what you wish more people knew.
- Physician compensation: Sessional payment of up to 5 hours at JCC rates is available for fully licensed SPs and FPs through Health System Redesign (HSR) Funding.
Timeline & Commitment
- Phase 1 – 2 hours: mid-June to August – Flexible timing.
- Phase 2 – 3 hours: September to November
Why get involved?
Collaborate with colleagues and patient partners while contributing to meaningful conversations about sustainability in healthcare.
If you would like to learn more about this opportunity or if you would like to participate, please reach out to Sarah.Porter@islandhealth.ca by 9AM on Wednesday, June 18, 2025
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Want to learn more about the campaign? Visit our website our click on the resource links below. https://medicalstaff.islandhealth.ca/cw-patient-centred-pa-communications-campaign |
Want to learn more about the campaign? Visit our website our click on the resource links below.
https://medicalstaff.islandhealth.ca/cw-patient-centred-pa-communications-campaign