Moose Hide Campaign 2025: Ending Gender-Based Violence

Posted On: May 15, 2025

 

Celebrated on Thursday, May 15 this year, The Moose Hide Campaign began as a BC-born, Indigenous-led, grassroots movement to engage men and boys in ending violence towards James_MHD.png women and children. It has since grown into a nationwide movement of Indigenous and non-Indigenous Canadians from local communities, First Nations, governments, schools, colleges/universities, police forces and many other organizations – all committed to taking action to end this violence.

​​“On Moose Hide Day, I stand with survivors and commit to using my voice and leadership to end gender-based violence. As healthcare professionals and human beings, we have a responsibility to create safe and respectful environments — not only for those we care for, but for one another. This is not just a personal pledge but a call to action across Island Health and beyond." ~ James Hanson, Vice President of Clinical Services, Acute Care North Island and Community Services. 

garrett_elliott-250mhd2.png“The Moose Hide Campaign is leading a movement to end violence and foster a culture of healthy masculinity. In my culture, women are the givers of life and are held in the highest respect. Please join workshops on May 15th, including sport as good medicine, making friendship bracelets, exploring language and connection, storytelling, music, and embracing two-spirit identities. Let's work together to end violence against women and the sacredness they hold in our Indigenous way of life." ~ Garrett Elliott-SAWBUTZTUN, Cowichan Tribes, Director-Central Island, Indigenous Health & Diversity, Equity and Inclusionmhd3.jpg

"Violence against women and children is NEVER OK and there is NEVER an excuse or a way to rationalise it. Working in Emergency/Urgent or Primary Care for 38 years I have seen it. I see it. From the emotional abuse of language and demeanor to serious physical injuries. I also ask myself how often I have missed seeing it. I have so much respect for the indigenous grass roots leaders who ask us to talk about this. What can I do as an individual? Together? As a profession? First, we can talk about it, then honour, respect and protect." ~ Dr. William Cunningham, Physician & Medical Director in Geo 4/Urban Victoria 

​​We invite you to participate in a moment of reflection and, where possible, participate in the day. ​

GET INVOLVED

There are many ways to participate in the day, including:

  • Register and participate in the in-person and virtual Gathering and Ceremony at the Victoria Conference Center or via livestream, beginning with a Sunrise Ceremony at 1:15 am from Turtle Island (find the full schedule here).

  • Join the in-person Walk to End Violence in Victoria from 12-1 PM (starting at Thunderbird Park – corner of Belleville St. and Douglas St. – ending at the Legislature)

  • Register and attend two virtual workshops via Zoom.

  • Participate in the Fast to End Violence (#fasttoendviolence) from sunrise to sunset to deepen your intention.

  • Wear the Moose Hide pin to show your commitment to honouring, respecting and protecting the women and children in your life.

  • Donate to the Moose Hide Foundation to ignite powerful change. 

Together, we can realize our shared commitment to reconciliation and stand up against violence towards all women and children.